Cameron Sanderson

All work

Creative Direction

Creative direction at Doxology Bible Church

I lead the creative direction of Doxology Bible Church, including worship, communications, production, and the teams and initiatives connected to that work.

Organization
Doxology Bible Church
Role
Creative Director
Year
Present
Place
Fort Worth, Texas
Category
Creative Direction

Doxology Bible Church

The scope of the role

The work sits close to the life of the church. It includes creative campaigns, churchwide initiatives, storytelling, worship experiences, communications strategy, and the organizational systems a team needs if that work is going to happen more than once.

Worship, communications, and production overlap. I lead them as one practice, with the people who plan, make, and carry the work.

How I think about it

The useful questions come early. What is the church trying to say? Who needs to be involved? Does the team have a way to get there that does not depend on last-minute effort?

A campaign, a service, and a communication plan start to look like the same problem: a group of people trying to say something clearly, on time, in a way the church can actually feel.

I care about the craft of that work, and about the leadership that keeps it from depending on one person's memory.